When the problem is too much versus too little
The Unreasonable Mindset Behind Freezer Laptops, X-Rays, and Lab-Grown Organs
Why your brain gets bored by perfection and energized by anomalies
Discover why breakthrough innovations from karaoke to CPR sounded so terrible that experts tried to ban them—and how to spot the hidden brilliance in ideas that make everyone cringe.
How originality is just disobedience with good timing.
Learn how zoning out can bulk up your brain — no pushups, just pixels and pub crawls.
How to use "The Opposite Method" (AKA, "The George Costanza")
The not-so-stupid science of solving problems by getting lost.
Why brilliant ideas ghost us — and how to snag them before they disappear.
Three entrepreneurs who got rich selling air, aliens, and absolutely nothing — and what they know about meaning that economists don’t.
The art of following someone's logic so far down the rabbit hole that you emerge on the other side of sanity with a clearer view of the problem.
When deleting your apps turns into your biggest life-upgrade flex.
The genius of being bored out of your mind.
Showing you how to grab what works, twist it sideways, and walk off looking original.
Meet Elan Lee, the game‐design renegade who weaponises dumb ideas for maximum joy—and sells a game every 4‐to‐6 seconds while he’s at it.
How to train your brain to see breakthroughs hiding in plain sight.
And the average sound exhausting.
Why our best ideas show up in the shower—and how to stop scrubbing them away before they see daylight.
A Spring Cleaning for Your Brain, Without the Lemon Scent
Mental flexibility for people who hate stretching
