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All of the Dumb

Here’s where you’ll find all of the Dumbify newsletter posts.
Why the Heckler Is the Real Artist

Why the Heckler Is the Real Artist

I need to tell you about the moment I realized my entire understanding of entertainment was broken.

The Art of Strategic Disrespect

The Art of Strategic Disrespect

Why the most respectful thing you can do for a dying tradition is to humiliate it with a yellow tuxedo until it remembers how to be alive.

The CIA vs. A Lady in Maryland (The Lady Won)

The CIA vs. A Lady in Maryland (The Lady Won)

Why admitting you don't know is the only way to eventually know.

The Art of Being Kinded (Kevin Kelly’s Hitchhiking Rule)

The Art of Being Kinded (Kevin Kelly’s Hitchhiking Rule)

How to summon generosity from strangers by deliberately putting yourself in a position to need help.

If You Don't Pick the Scoreboard, the Scoreboard Picks You

If You Don't Pick the Scoreboard, the Scoreboard Picks You

Why sabotaging your scoreboard is the smartest move you'll make.

How Trader Joe's Wins by Getting Everything Wrong

How Trader Joe's Wins by Getting Everything Wrong

The grocery store that broke every rule of retail and became a $16 billion cult.

Stop Trying to Find Your Passion. Build It.

Stop Trying to Find Your Passion. Build It.

Passion isn't something you discover. Passion is something you cultivate.

Your Brain Needs Confusion Like Muscles Need Weight

Your Brain Needs Confusion Like Muscles Need Weight

Confusion is the resistance training that turns information into real learning.

Your art teacher lied to you.

Your art teacher lied to you.

This is the single dumbest thing we teach creative people.

The Gift of Being Wrong

The Gift of Being Wrong

How a typo saved Christmas and a glitch made billions.

Why You Should Talk to Yourself in Public

Why You Should Talk to Yourself in Public

Society tells us that mumbling to ourselves is a sign of madness, a habit reserved for the unhinged or the socially awkward. But what if the person muttering next to the Gouda is actually the smartest one in the room?

The science of wasting time effectively.

The science of wasting time effectively.

One dumb thing leads to another (literally).

In Defense of Dumb

In Defense of Dumb

Why the Anxious Try-Hards Are Losing Their Grip

Getting Weird With Friends & Family

Getting Weird With Friends & Family

Why "dignity" is the enemy of joy, and a step-by-step guide to lowering the bar until everyone is having a good time.

How your commonsense helps you choose which dumb idea is better than your other dumb ideas

How your commonsense helps you choose which dumb idea is better than your other dumb ideas

It’s not the voice that kills your weird ideas. It’s the one that keeps them from dying on impact.

❤️ The Dumb Guide to Emotion

❤️ The Dumb Guide to Emotion

Every feeling is a small burst of intelligence, whispering what matters before reason finds the words.

Your Brain, the Spielberg of Nonsense

Your Brain, the Spielberg of Nonsense

Why your imagination isn’t fantasy—it’s adaptive storytelling.

Your Gut Knows Something You Don’t (Yet)

Your Gut Knows Something You Don’t (Yet)

Ever get goosebumps for no reason? That’s not superstition. It’s your primal intelligence trying to send you a memo.

The Genius of Playing Dumb

The Genius of Playing Dumb

Delivered Weekly, Because Thinking Dumb Takes Time.

Ridiculous Rituals (and Why Your Brain Loves Them Anyway)

Ridiculous Rituals (and Why Your Brain Loves Them Anyway)

Delivered Weekly, Because Thinking Dumb Takes Time.

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