David CarsonDavid Carson helps people use dumb-thinking as a superpower. He's a builder of ideas—some that seemed ridiculous at first, but ended up changing the game. His work, from shaping brands like American Express, Nike, Coca-Cola and IKEA to collaborating with inventive minds at Mother and Ogilvy, has sparked solutions that stick with people. Carson doesn’t just solve problems; he flips them over, asks the wrong questions, and finds answers no one saw coming. Millions have felt the ripple of his unorthodox thinking, whether they realize it or not.
