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David Carson
David CarsonDavid Carson helps people use dumb-thinking as a superpower. He's a builder of ideas—some that seemed ridiculous at first, but ended up changing the game. His work, from shaping brands like American Express, Nike, Coca-Cola and IKEA to collaborating with inventive minds at Mother and Ogilvy, has sparked solutions that stick with people. Carson doesn’t just solve problems; he flips them over, asks the wrong questions, and finds answers no one saw coming. Millions have felt the ripple of his unorthodox thinking, whether they realize it or not.
Make a Fortune Being Useless

Make a Fortune Being Useless

Three entrepreneurs who got rich selling air, aliens, and absolutely nothing — and what they know about meaning that economists don’t.

David Carson
David Carson
Jun 12, 2025
The Day I Tried to Fake My Jog and Discovered the Meaning of Life

The Day I Tried to Fake My Jog and Discovered the Meaning of Life

The art of following someone's logic so far down the rabbit hole that you emerge on the other side of sanity with a clearer view of the problem.

David Carson
David Carson
Jun 5, 2025
The Age of Appstinence

The Age of Appstinence

When deleting your apps turns into your biggest life-upgrade flex.

David Carson
David Carson
May 29, 2025
Why Boredom Is Brain Fuel

Why Boredom Is Brain Fuel

The genius of being bored out of your mind.

David Carson
David Carson
May 22, 2025
Steal Like a Genius

Steal Like a Genius

Showing you how to grab what works, twist it sideways, and walk off looking original.

David Carson
David Carson
May 15, 2025
Kittens, Burritos & Billion‐Dollar Buffoonery

Kittens, Burritos & Billion‐Dollar Buffoonery

Meet Elan Lee, the game‐design renegade who weaponises dumb ideas for maximum joy—and sells a game every 4‐to‐6 seconds while he’s at it.

David Carson
David Carson
May 8, 2025
Weird Science

Weird Science

How to train your brain to see breakthroughs hiding in plain sight.

David Carson
David Carson
May 1, 2025
Why the smartest people sound dumb

Why the smartest people sound dumb

And the average sound exhausting.

David Carson
David Carson
Apr 24, 2025
Shower Epiphanies

Shower Epiphanies

Why our best ideas show up in the shower—and how to stop scrubbing them away before they see daylight.

David Carson
David Carson
Apr 17, 2025
Dejunk Your Head

Dejunk Your Head

A Spring Cleaning for Your Brain, Without the Lemon Scent

David Carson
David Carson
Apr 10, 2025
Thoughts Have Left the Building

Thoughts Have Left the Building

Mental flexibility for people who hate stretching

David Carson
David Carson
Apr 3, 2025
Mindfulness, but for weird ideas

Mindfulness, but for weird ideas

Or, How I Learned to Stop Freaking Out and Listen to My Brain Without Screaming

David Carson
David Carson
Mar 27, 2025
Giving Yourself Permission to Be Ridiculous

Giving Yourself Permission to Be Ridiculous

The creative hack you need.

David Carson
David Carson
Mar 20, 2025
What if Your Mind Went Rogue?

What if Your Mind Went Rogue?

How a little "strategic randomness" can fuel your creativity.

David Carson
David Carson
Mar 13, 2025
Tired of ‘playing it smart’?

Tired of ‘playing it smart’?

Think Like a Fool, Solve Like a Genius

David Carson
David Carson
Mar 6, 2025
Un-complicate Your Life

Un-complicate Your Life

A 'dumb' mental model for cutting through complexity.

David Carson
David Carson
Feb 27, 2025
Loosen the Leash

Loosen the Leash

Maybe it's time to ditch the constraints.

David Carson
David Carson
Feb 20, 2025
The smartest idiots in the room

The smartest idiots in the room

MSCHF's unique brand of dumb

David Carson
David Carson
Feb 13, 2025
Why the Best Ideas Start as Bad Jokes

Why the Best Ideas Start as Bad Jokes

Laughing Your Way to Innovation

David Carson
David Carson
Feb 6, 2025
The Guy Who Took Dumb Thinking to the Bank

The Guy Who Took Dumb Thinking to the Bank

Sheel Mohnot doesn’t just embrace the absurd—he thrives on it.

David Carson
David Carson
Jan 30, 2025
In a World Obsessed With Smart

In a World Obsessed With Smart

Dumbify isn’t just a philosophy; it’s a survival skill.

David Carson
David Carson
Jan 23, 2025
The Magic Middle

The Magic Middle

How to use ‘middle-thinking’ to spark bold, bizarre ideas that stand out.

David Carson
David Carson
Jan 16, 2025
The Ugly Truth About Dumb Thinking

The Ugly Truth About Dumb Thinking

Stop Fixing, Start Embracing: How ‘Problems’ Become Brilliant Ideas

David Carson
David Carson
Jan 9, 2025
Reframing the Ridiculous

Reframing the Ridiculous

How to unlock magic from the mundane.

David Carson
David Carson
Jan 2, 2025
Embrace the Art of Doing Nothing

Embrace the Art of Doing Nothing

The Post-Holiday "Unplanning" Guide

David Carson
David Carson
Dec 26, 2024
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