The first wave of listeners is already chiming in. Add your voice, tap ⭐️⭐️⭐️⭐️⭐️ on Spotify or Apple, drop a quick line, and hit follow. Let’s show the world how smart dumb thinking can be.

Weirdness isn’t the opposite of value.

It’s usually the reason people remember you at all.

Nobody writes a eulogy about how normal someone was.

They tell the story about how you dressed like a sea urchin for your driver's license photo, or ate oranges with chopsticks because “it just felt more respectful.”

Weirdness is sticky.

It clings to the brain like glitter.

Some people spend decades sanding their edges down.

Others turn their quirks into signatures.

In short…

At the 2001 Oscars, Björk showed up in a swan dress.
Not swan-inspired. Swan.

Most pop stars try to be relatable.
Björk releases music that sounds like a robot’s emotional breakthrough in a glacier cave.

She never chased the mainstream.
She carved out her own icy tunnel and whispered poetry into it until it echoed.

People mocked her for being weird.
She thanked them for noticing.

Everyone in fashion was trying to look rich and young.

Iris wore curtain fabric and candy necklaces like armor.

She stacked bracelets like she was hoarding color.

Her glasses were so big they had their own timezone.

At 97, she became a supermodel.

Not because she played the game well, but because she refused to play it at all.

Bob Blumer made a career out of cooking salmon in a dishwasher.

He drove around in a giant toaster.

He used power tools in the kitchen because they got the job done and also made him laugh.

Other food hosts tried to be elegant.

Bob looked like a cartoon chef who wandered out of the wrong dimension and somehow ended up on television.

He never apologized for being weird.

He just kept seasoning it.

There’s a reason your brain can’t remember what you had for lunch two days ago, but can remember that one kid from third grade who used to meow during spelling tests.

It’s called the Von Restorff Effect.

In short, the weirder something is, the more your brain grabs it and goes,
“Hold up. This might be important.”

Psychologists have tested it for almost a century.

If you show someone a list of totally normal things (i.e., a chair, spoon, apple, lamp) and then sneak in something like…

Guess which one they’ll remember.

Definition: The essence of something. Its whatness. That part of you that shows up even when you're pretending to be normal.

Used in a sentence:
“Gerald’s quiddity revealed itself slowly, like a raccoon in a tuxedo emerging from a fog machine.”

Write down the weirdest compliment anyone ever gave you.

Something that made you pause, then kind of nod.

Now ask: what if that wasn’t a fluke?

What if that’s your edge?

Then do something that would make that person say it again, but louder.